Ms. Lu Birong is currently the founder of AEGE，a Women's Nutrition and Health brand. She has been deeply involved in the women's consumer goods industry for 14 years, serving as the head of brand marketing and e-commerce for multiple multinational corporations throughout her career.

Professional Experience

She started entrepreneurship in 2020 and established two consumer brands. She founded the skincare lifestyle brand - NIGHT PLANS in 2020 and later sold it out to study in the United States. During his studies at Yale University, she participated in L'Oreal Intensive Product Development&Innovation competition at the Tsai City Center(founded by Mr. Joe Tsai) and achieved second place. In November 2023, she established AEGE - Women's Nutrition and Health brand , and received Pre-A round of financing in February 2024.

She actively engages in the field of venture capital and founded the Yale Venture Club in November 2021. In May 2023, she was invited to become the first batch of members by Sequoia China Capital Consumer Entrepreneurship Camp;

She also collaborates with many start-up companies and serves as the Asia Pacific regional leader and board member of Yale Funbotics, a non-profit company composed of Yale students dedicated to STEM education worldwide. In addition to startups, she also has extensive experience in global consulting for multinational corporations. She collaborated with UR - a fast fashion brand on a global brand upgrade project in 2023.

Ms. Lu Birong holds a master degree in Advanced Management from Yale University, an MBA degree from the Hong Kong University of Science and Technology, and a master degree in New Media from the Chinese University of Hong Kong.