PhD in Management from the University of Leicester School of Business, UK

Main Research Focus: The theory and practice of Chinese urban branding (a popular, emerging, interdisciplinary, and blue ocean field - welcome to join!).

My research achievements in this area have been published in authoritative journals on urban studies (thanks to the direct involvement of my PhD supervisor). I also explore tourism branding, marketing, consumer behavior, social media, and women's studies. Related research has been published in well-known international journals such as Sustainability and Frontiers in Psychology. I have authored over ten English journal papers and published one book and several book chapters.

I welcome collaboration with students from interdisciplinary backgrounds (funding available, especially if related to computer science, as I am currently working on machine learning and LLM).

Personal Note: I am a picture fraud and an introvert with social anxiety, fearful of online harassment (an ENTP with a very low deviation).

Main theoretical research：

Zhang, B., Kavaratzis, M., & Papadopoulos, D. (2024). Politicizing, policizing and beyond neoliberalism: Understanding Chinese city branding from the case of Chongqing. Cities, 150, 105085.