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职务 Assistant Professor


 Shen Yutian


Full name:Shen Yutian  
Position:Assistant Professor
College:SZTU Business School



Personal Profile

The University of New South Wales (UNSW) PhD in Marketing, Assistant Professor.

2017-2019: Teaching Quantitative Marketing Research at the University of New South Wales Business School. 2019-2022: Working at, a leading marketing research company, as a Quantitative Marketing Research Manager, consulting on custom projects on products, claims, promotions, pricing, distribution etc., and the development of automated research tools. The research mainly includes fast-moving consumer goods, durable goods, and services for Fortune Global 500 companies and start-ups in trending industries.

Research interests: Marketing channel management, retailing, distribution, brand assortment, etc.
Teaching courses:Marketing research, marketing analytics and big data, new product and service development, etc.

Shen, Y., Cadeaux J. M. (2018), “Can stochastic availability predict private label shares? Modelling approach and preliminary results,” Advances in National Brand and Private Label Marketing, Springer International Publishing, pp. 161 – 167,
Shen, Y., Cadeaux J. M. (2018), “When is not exclusivity the optimal strategy?” 40th Annual ISMS Marketing Science Conference, Doctoral Consortium, Philadelphia.
Shen, Y., Cadeaux J. M., and Lim K. (2017), “Modelling the dynamic relationship between distribution and market share” Marketing Dynamics Conference, Hong Kong.
Shen, Y., Cadeaux J. M., and Lim K. (2015), “The effects of branded variants on distribution and retailer assortment” Australian & New Zealand Marketing Academy Conference (ANZMAC), Sydney.

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