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Latest Academic Research (July,2019-May,2021)

Date:Jun 4, 2021 17:30Source: ClickTimes:

Sustainable housing development: the legitimacy-seeking perspective

Cheah Chee Wei (Associate Professor of Shenzhen Technology University), Brian Low, Christina Kwai-Choi Lee, Journal of Business & Industrial Marketing (2020)


Purpose:Rapid urbanization and the influx of rural residents to urban cities has led to the growth of informal settlements globally. Drawing on institutional theory, this paper aims to examine institutional actors’ legitimacy seeking behavior to housing issues and their responses to regulative, normative and cultural pressures.

Findings:Thematic analysis of data gathered suggests that these actors, guided by sense making, invest in relationship-building to attain market, social, relational and political legitimacy. The relationship-building also leads to the legitimation of institutional actors’ existence via an eclectic mix of economic, social and political actions.

Why firms exploit the dual marketing strategy? A network-institutional perspective

Cheah Chee Wei (Associate Professor of Shenzhen Technology University)

Journal of Business & Industrial Marketing (2019)


Purpose:Using a combined Industrial Marketing and Purchasing’s network approach and institutional theory, this paper aims to explore why firms exploit dual marketing strategy that targets both the consumer (business-to-consumer) and business markets (business-to-business). This study uses the regulated housing market as its research context in examining how housing developers cope with government intervention when implementing a dual marketing strategy.

Findings:The findings uncover housing developers’ struggles in dealing with government intervention when they adopt a dual marketing strategy. When dealing with the regulated consumer market, developers formed an issue-based net with other competitors and used their association to bargain with the government for flexibility in public policy. When selling to the business market, in which the private investment club emerged as a powerful actor, they initiated strategic net and influenced property developers’ pricing and selling strategies. The findings also demonstrate that the restrictions imposed on the consumer market have a spillover effect on the business market, which reflects the contextual embeddedness of the two markets.

Relationship building in housing network: a meso-level collective sensemaking perspective

Cheah Chee Wei (Associate Professor of Shenzhen Technology University)

Housing Studies (2020)


Drawing on ‘market-as-network’ and collective sensemaking theoretical lenses, this study examines the determinants of organizational sensemaking in the regulated housing market and how organizational sensemaking impact the overall housing market over time. This study adopts a qualitative case study method by inviting twenty interviewees from the Malaysian housing market. The interview data is supported by documents and observations. This study suggests that housing market actors’ sensemaking are influenced by (1) their network roles, shareholders’ background that determines their priority in the decision, (2) their cultural and ethnic background, and (3) network externalities that arise from upcoming situational events. The housing market actors’ ongoing sensemaking also leads to constant network renewal and regeneration. This study suggests that sensemaking is a useful “theories-in-use” tool. It potentially assists the property developers and policymakers in strategizing in a regulated network. It also offers policy insights and potential solutions to the low-to-middle-income homebuyers.

The social-political roles of NGOs: a study on a triadic business network

Cheah Chee Wei (Associate Professor of Shenzhen Technology University)

Journal of Business & Industrial Marketing (2019)


Purpose:This study examines the institutional setting and decision-making structures among key industry actors in the Malaysian housing industry, using the IMP network approach and institutional theory as theoretical lenses. The purpose of this study is to uncover the role of NGOs, housing developers and the government at a collective level within a highly regulated housing market. This study uses “relationships” as the unit of analysis, focusing on triadic interactions of NGOs, housing developers and the government.

Findings:The findings suggest that NGOs play an influential role in housing-industry interactions and outcomes. In particular, the Real Estate and Housing Developers Association can influence the members’ decisions through supportive and disruptive actions.

Evolution of Supply Chains and Dual Marketing Strategies: A Case on the Impact of Public Policy on Dual Marketing Strategy

Cheah Chee Wei (Associate Professor of Shenzhen Technology University), Norbani Che-Ha, Suhana Mohezar

Beyond Multi-channel Marketing (2020)


This study discusses the evolution of supply chain and the growing importance of dual marketing strategies. To understand the concept of dual marketing, we present a scenario faced by property developers in Malaysia on the impact of public policy on dual marketing strategy. This study is to uncover (1) the reasons why and how property developers adopt dual marketing strategy, (2) the impact of housing policy on the developers' dual marketing strategy and how they strategise to cope with the policy.

《Theoretical Research and Practical Exploration of Narrative Capital in the AI Era: Taking China as an Example》

Zhu Naixiao, Ding Zhuoqi (Assistant Professor of Shenzhen Technology University)

JiNan University Press(2020)

This book is a new exploration of the intersection of economics, management, psychology, brain science, and law. In the relationship between the opposition and integration of the human brain and the Internet brain, it presents a clear opportunity from the perspective of the value cycle of intellectual capital.The context of interdisciplinary analysis of intellectual labor and the value of knowledge.

Regional Difference Research of the Contribution of Logistics Technology Spillover to China’s Economic Growth

Wang Yunxia, (Associate Professor of Business School,Shenzhen Technology University) Wang Hua (Professor of Business School,Shenzhen Technology University)

Conference: The 8th International Symposium on Project Management, China (ISPM2020)


Base on the C-D production function to establish the economic model including logistics technology spillover and examines the spillover effects of logistics technological progress on economic growth in eastern,central and Western Regions.The conclusion is logistics technological progress contribution on economic growth is 5.82%,the technology spillover effect in eastern region is the highest and middle region is the second,western region is the lowest.Therefore,the policy making of regional industrial should attach importance to the logistics industry and maximize the spillover effect of the logistics industry.