On the afternoon of April 28, 2026, Professor Li Jie,Vice Dean of the Business School, and Assistant Professor Wang Qian, Deputy Director of the Marketing Department, led 25 first- and second-year students to visit the Shenzhen branch of Guangzhou Yeehai Global Information Technology Co., Ltd. in Nanshan District, Shenzhen. The visit featured a series of activities, including a company tour, a cooperation agreement signing ceremony, and professional training for brand overseas content copywriting. This event marked the official launch of a partnership between the two parties to establish a new platform for cultivating high-quality business talents with a global perspective.
Yeehai Global is a leading 4A professional global marketing enterprise dedicated to helping Chinese companies go global. Guided by the mission of "Empowering 'Made in China' to Market Globally," the company has established 16 branches worldwide and served over 3,000 domestic enterprises. As a technology-driven overseas marketing firm, its core services include brand marketing, overseas Google advertising, search engine optimization (SEO), AI-generated search optimization, independent foreign trade website development, and multilingual overseas promotion. These services provide comprehensive support for domestic enterprises seeking to expand their presence in international markets.
At the start of the event, Wei Tao, Chief Operating Officer (COO) of Yeehai Global, warmly welcomed the group and shared insights into the company and the industry. Drawing on current market trends, he analyzed the transformation of marketing communication systems—from traditional one-way media broadcasting to an algorithm-driven traffic distribution model that emphasizes two-way interaction and emotional value. He also elaborated on the company's two core business areas: Google advertising and SEO/GEO, explaining the differences between paid ad placements and organic search rankings. He introduced key concepts such as on-page/off-page optimization and off-page content indexing, giving students a comprehensive understanding of the global market landscape and development prospects of the cross-border digital marketing industry.
Following the COO’s presentation,Vice Dean Professor Li Jie delivered a brief closing speech. He expressed gratitude to the company for its valuable partnership and noted that the universityandbusiness schoolplace great importance on this collaboration, hoping it will lay a solid foundation for students’ future career choices and development..
Subsequently, the two parties held a signing ceremony for the cooperation agreement. Professor Li Jie and COO Wei Tao signed the internship base agreement in the presence of faculty and students, formally establishing an in-depth industry-university partnership. The two sides will jointly build a practical education base, launch specialized training in brand overseas marketing, bridge the gap between campus learning and corporate practice, and fulfill the shared mission of resource sharing, mutual complementarity, and talent cultivation.
After the signing ceremony, hands-on training in professional English advertising copywriting began. Led by Tang Yayi, Senior Supervisor at Yeehai Global, the training provided systematic instruction on SEO marketing article writing. She outlined the seven key steps of content creation: product research, keyword research, competitor data analysis, content framework building, copywriting, and on-page SEO optimization—covering the entire workflow. She also recommended practical tools for grammar checking, plagiarism detection, and image creation to effectively enhance students’ practical skills in overseas marketing copywriting, laying the necessary groundwork for their future involvement in corporate projects.
Finally, all participants from both sides posed for a group photo to capture this valuable exchange, marking the successful conclusion of the visit.
This industry-university collaboration exemplifies the Business School’s commitment to an open and integrated educational philosophy and deepening industry-education integration. As a benchmark school for international education at the university, the Business School has consistently sought to extend cross-cultural communication from the classroom to real-world industry practice. By building a collaborative education platform that links thebusinessschool with enterprises, the school aims to help students achieve dual improvements in professional competence and global vision through both theoretical learning and corporate practice. In the future, the business school will continue to strengthen communication and collaboration with leading overseas enterprises, follow the development trend of "Made in China" going global, and strive to cultivate high-quality business talents with collaborative skills, innovative thinking, and international competitiveness—contributing to the high-quality development of the digital economy and overseas industries in the Guangdong-Hong Kong-Macao Greater Bay Area.
Copywriting, Formatting and Photography: Lin Xiaoyu
Review: Wang Qian, Li Jie, Lu Liping
