To help students gain a deeper understanding of the industry practice of international accounting firms, clarify career development directions and growth paths, enhance employment competitiveness and career planning awareness, on December 14th, Associate Professor Jack WOO from Business School of Shenzhen Technology University invited Mr. Sonny Doo, a former partner of PwC accounting firm, to hold a themed sharing activity on "Career Development Plan and Path of International Accounting Firms". The conference provides a comprehensive forefront of the industry and professional practice for students who are interested in entering the accounting industry.
The core framework of this sharing is "industry awareness + challenge analysis + future outlook", which comprehensively interprets key information in the field of international accounting firms. At the beginning, Mr. Sonny Doo focused on the "Big Four" international accounting firms and provided detailed answers to core questions such as "what are the Big Four" and "the background of their respective countries". He deeply analyzed the unique operation mode of the partnership system, profit distribution mechanism, firm inheritance logic, and brand reputation management. Combined with his own work experience at PwC, he demonstrated the evolution of international accounting firms from establishment to consolidation and growth through a clear timeline of industry development, allowing students to intuitively feel the development trajectory of industry giants.
Mr. Sonny Doo explained the current challenges faced by the accounting industry from four key dimensions: changes in customer demand, regulatory policy adjustments, human resource supply and demand, and social awareness and recognition. Based on his years of industry practice experience, he objectively presented various issues that need to be addressed in the development process of the industry, helping students to establish a comprehensive understanding of the current situation in the industry.
In the future development direction section, the shared content points out that the development of accounting firms is facing certain limitations due to the overall economic slowdown. At the same time, as an important threshold for industry access, the relevant situation of the Certified Public Accountant (CPA) exam has also been emphasized and interpreted. In addition, the sharing also mentioned the application trend of artificial intelligence (AI) in the accounting industry, pointing out that AI can undertake basic audit work and bring new opportunities and changes to the future development of the industry. Mr. Sonny Doo also provided specific suggestions to students based on industry trends.
The content shared this time is comprehensive and focused, covering the historical evolution and operational mechanisms of international accounting firms, as well as in-depth analysis of the challenges and future trends faced by the industry. Mr. Sonny Doo's practical experience provides valuable career planning references for students. On site students expressed that they had learned a lot, gained a clearer understanding of the accounting industry and career development path, and laid a solid foundation for their future academic planning and career preparation.
Text/Photos: Wei Lai
Review: Jack WOO
