With the rapid development of information technology, mass media has been widely popularized around the world. From traditional media to modern Internet and social media, information dissemination has become diverse and convenient. This change has made the media and business increasingly closely connected. Media platforms have become an important tool for companies to promote products and brands. Through precise advertising and content marketing, they can directly reach the target audience and enhance brand awareness and market competitiveness. The development of data analysis technology has further optimized marketing strategies. The role of media in business activities has become increasingly important, promoting the innovative development of advertising, public relations and marketing, and forming a mutually beneficial and win-win ecosystem.
Shenzhen All Round Culture Communication Co., Ltd. is a company specializing in cultural communication and brand promotion. By integrating multiple communication channels and advanced data analysis technology, the company is committed to providing customers with comprehensive media solutions, including advertising planning, brand promotion, event planning and execution, public relations and communication services. Mairui Innovation Technology (Shenzhen) Co., Ltd. focuses on the research and development and application of cutting-edge technologies such as artificial intelligence, Internet of Things and big data, and provides intelligent and customized technical services and products. With an excellent R&D team and advanced technology, the company continues to promote innovation, improve product performance, and is committed to becoming an industry leader and a trusted partner of customers.
On the afternoon of June 18, 2024, Assistant Professor Liu Yijiao of the Business School visited Shenzhen All Round Culture Communication Co., Ltd and its talent and technology resource sharing company Mairui Innovation Technology (Shenzhen) Co., Ltd. to visit intern Zeng Xiaozhou. Teacher Gui, the leader of Shenzhen All Round Culture Communication Co., Ltd. and the leader of Mairui Innovation Technology (Shenzhen) Co., Ltd. discussed the internship of intern Zeng Xiaozhou with the professor in the reception room, and introduced the main business of the company in detail. The two sides communicated smoothly and conducted in-depth discussions on the integration of digital media and university teaching. Afterwards, the leaders led the professor to visit the company's independently developed facial motion capture technology and virtual classroom learning production process.
Through the interview, the two sides discussed in depth the potential for cooperation between digital media and university teaching, building a bridge for academic research and practical application, which is in line with the current trend of combining teaching with technology application. Intern Zeng Xiaozhou benefited a lot from his work and gained a deeper understanding of the new media driving economic development.
Photos and text by Zeng Xiaozhou
Review by Liu Yijiao
