Date & Time: September 27, 2023, 18:50 – 21:40

Venue: Library Room 109

Featuring one of the greatest brand stories of the last 50 years, generating a revenue of over USD 5 billion in 2022, or 10% of sporting giant Nike’s total revenue: AIR JORDAN.

Associate Prof. Dr. Markus Rach invites SZTU students, particularly marketing track students, to a thrilling movie night, reliving one of the greatest marketing and personal branding stories of the last decades. Nike’s historic signing of Michael Jordan as a featured athlete in 1984. A deal that not only exceeded revenue expectations by over 3200%, but also wrote marketing and sports history.

Starring Ben Affleck as Phil Knight, Matt Damon as Sonny Vaccaro and Chris Tucker as Howard White, Hollywood Blockbuster entertainment is guaranteed, by this 2023 starstruck Amazon & Skydance production.

Be ready to experience marketing history, like never before, followed by a short discussion, summary and lessons learned as a takeaway.