To deepen the integration of industry and higher education, in order toenhance students practical marketing skills, on May 30,2025, Assistant Professor Wang Qian, Deputy Director of the MarketingProgram at Shenzhen Technology University Business School, led a student team to visit and conductdiscussion attheCNK Electronics. The visit focused on the foreign trade market expansion strategies for the small and medium-sized LCD display industry, particularly the core values of independent websites and social media marketing.
Focus on the forefront of the industry and understand the operation of enterprises in depth
Founded in 2010, CNK Electronics is a specialized and innovative company that focuses on small and medium-sized LCD display solutions. Its products are widely used in high-growth sectors such as power monitoring, new energy systems, and intelligent vehicles. During the visit, the faculty and student team gained a deep understanding of the company’s product development, market positioning, and internationalization strategy, gaining a comprehensive insight into its competitive advantages in the global market.
Focus on digital marketing andmethods of reaching overseas markets
During the exchange, both parties engaged in a deep discussion on how to leverage digital tools to achieve precise engagement and effective communication with Business customers. In recent years,CNK Electronics has been actively expanding its overseas market presence and has recognized the urgent need to transform traditional exhibition and passive inquiry models in the new era. To this end, the sales team, considering current international market trends, offered suggestions on content creation for independent websites, user experience optimization, and data-driven operations. They also focused on how to leverage social media platforms as strategic nodes for customer communication and brand promotion.
When selecting platforms, given that the primary application scenarios are in industrial sectors such as power monitoring and intelligent vehicles, it is recommended to focus on professional platforms like LinkedIn for industry topic operations and vertical audience engagement. Additionally, by integrating content platforms like TikTok and YouTube, companies can enhance the visual representation of product applications, thereby increasing the recognition and trust of overseas customers. By effectively linking independent websites with social media platforms, companies can achieve a more rhythmic and sustainable path to international brand development.
Build a practice platform to promote the integration of industry and academia
Thisvisit not only integrates theory and practice but also represents an innovative collaboration betweenuniversity and enterprises in talent development. Focusing on how to apply the outcomes of university digital marketing education to real-world industrial scenarios,Professor Wang Qianand students in the marketing program actively engaged in discussions, starting from the actual development needs of enterprises, and proposed practical suggestions based on social media marketing logic. Through an immersivevisiting experience, students gained a deep understanding of the real challenges faced by companies in brand internationalization and customer operations, and enhanced their ability to transform marketing knowledge into actionable strategies.
Assistant Professor Wang Qian emphasized that digital marketing education should shift from textbook knowledge to real-world market practices.By engaging students with real businesses opportunities canreally help them become marketing professionals with an international perspective and a mindset of data intelligence.CNK Electronics also acknowledged the professional capabilities and practical suggestions of the student teams, and both parties expressed a willingness to deepen their cooperation in areas such as co-creating content for overseas promotion and piloting independent website operations.
In the future, the Business School of Shenzhen Technology University will continue to expand the interactive mechanism of "going out and inviting in", relying on industrial resources and university wisdom, and create more industry-education integration practice projects "facing real scenes and solving practical problems", so as to inject more foresight and action into the training of business talents in the digital era.
School-enterprise collaboration, knowledge and action integration, digital empowerment, win-win future!
Copy: Wang Duo
Photo: Su Fengqing
Audited by: Wang Qian
