At the invitation of Associate Professor Dr. Jack WOO from the Business School, from 14:00 to 15:30 on the afternoon of March 18th, 2025, Mr. Zhang Zhenguang, CEO of Shenzhen Sipu Technology Co., Ltd. and an expert in AI strategy, gave a keynote forum on the four levels of AI helping enterprises.

Figure 1:Mr. Zhang Zhenguang

At the forum, Mr. Zhang focused on the importance and potential value of artificial intelligence (AI) in improving enterprise operation efficiency and reducing costs, and demonstrated the application of AI at various levels within enterprises, such as intelligent office, professional task execution and AI empowerment in enterprise processes, through practical cases in finance, insurance and manufacturing industries.

In addition, Mr. Zhang also discussed with the students the changes in the nature of work brought about by AI, including the shift in the skill needs of employees and the impact on the labor market, indicating that a large number of jobs may be transformed by AI technology.At the same time, the advantages of AI in solving high-precision problems, small sample data and data security were discussed, and how AI can help enterprises improve performance and create value. Through multi-industry cases, Mr. Zhang showed the students the implementation of AI technology in different enterprise scenarios, and stressed the importance of AI native enterprises using AI technology as their core competitiveness.

Figure 2: Scene photo

Finally, Mr. Zhang stressed the importance of the integration of business background and AI technology, pointing out that mastering AI technology alone is not enough to change the world, and it is necessary to combine business thinking to create greater value. Through the vivid example of transforming a traditional massage shop, he explained to the students how to optimize the business process and cost structure with AI. At the same time, Mr. Zhang pointed out the opportunities and challenges under the trend of The Times, emphasizing that it is in the historical stage of the Three Gorges, seizing opportunities can create great wealth. Mr. Zhang pointed out that the biggest problem for college students is career planning, and for business school students, the use of AI technology can significantly improve personal competitiveness in the workplace. Therefore, Mr. Zhang encouraged students to find their own ability points and combine AI to create value in new fields.

Writer: Lindsay

Reviewer: Jack Woo