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New Marketing Program Internal and External Reviews

Date:May 12, 2022 16:09Source: ClickTimes:


On 20 April 2022, Assoc. Prof Henry Cheah Chee Wei of Business School has called for an internal review of the new Marketing bachelor's degree program offered in the next intake. The internal evaluation took place on 20 April. The invited experts include: Assoc Prof. Hu Jingxuan, Deputy Dean of the School of Creative Design, Assoc Prof Henry Cheah, Assoc Prof Liu Gang, Assist Prof Shen Yutian and Assist Prof Chen LeQin.

The program evaluation process also involved external experts. On May 10 2022, five external experts from industry and academia are invited to review the new program. Prof. Holger Haldenwang officiated the external review meeting. In his welcome notes, he thanks the external experts for contributing time to our new program development. He also apologizes for not attending the meeting in person due to the mandatory quarantine imposed. The external reviewers consist of experts from industry and academia. These experts have provided valuable opinions based on their vast learning and teaching experience. They have unanimously approved the program content. Their names are shown in the picture below

(A Internal Experts Review

From Left to right:Liu Gang,Shen Yutian,Hu Jingxuan,Cheah Chee Wei, Chen Leqin

(B) Reviews by external experts

The participating off-campus experts are:(1) Wu Xunxin (Enterprise Expert), (2) Lu Zhongming (Data China), (3) Associate Professor Yu Kangkang (Renmin University of China),(4) Associate Professor Cheng Junjun (SHU-UTS SILC Business School, Shanghai University) (5) Associate Professor Chen Bo (Central University of Finance and Economics)

Representatives of the SZTU Business Schools: Dean Holger Haldenwang, Cheah Chee Wei, Chen Leqin, Shen Yutian, Liu Gang.


Content: Cheah Chee Wei



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