The “Dialogue with Professionals Series" aims to links the industry with the academia to create new knowledge and provide faculty and students with the opportunity to learn about the REAL business world and interact with industry experts，entrepreneurs, and academics.

Topic & Schedule

Topic：How to write teaching cases and how to use cases in class?

Time: 14：00-16：30, April, 16 2024 (Tuesday)

Language: Chinese with English Translation

Location: Business School D3-1504

Participants: This event is primarily for all faculty in Business School. If you are from other schools, please register by scanning the QR code.  

Guest Speakers

Dr. Bingliang Chen 陈炳亮

He joined CEIBS in 2019 and currently serves as CaseMethodology Consultant, Institutional Services Manager, and Case Researcher in the Case Center (ChinaCases.Org).He has developed more than 20 teaching cases, working withcompanies such as Huawei, BOE, Volvo, Goldtek, Qiaqia, etc. His research topics include win-win with stakeholders, datadriven business models, matching technology and ecology, and entry and growth strategies in the industry, etc. He published in academic journals such as Foreign Economies and Management and Journal of Social Sciences, and serve as a reviewer for Asian Case Research Journal.

CEIBS Case Center

Founded in 2001, the CEIBS Case Center closely follows China's management education and practices. It operates the Global Platform of China Cases (ChinaCases.Org), a case library focused on unique management issues in the Chinese business context that adheres to international standards. By doing so, ChinaCases.Org aims to become the most influential China case library globally. Every year, CEIBS Case Center host one of the most influential case competition--“Global Contest for the Best China-Focused Cases” and “Business Case Teaching Competition”.