郭瑾现任深圳技术大学（SZTU）市场营销助理教授，她拥有英国诺森比亚大学市场营销博士学位。在加入深圳技术大学之前，她曾在英国林肯大学担任讲师和研究员，并在英国考文垂大学和肯特大学担任客座讲师.

她的研究兴趣包括消费者行为、数字营销、可持续消费者行为、人工智能和组织文化创新。她在各种期刊和学术出版物上发表过自己的研究成果，并在许多国际会议和特邀（嘉宾）会议上发表成果。

她积极参与各类研究项目，包括主持英国UKRI资助的知识转移合作伙伴项目。该项目侧重于通过弥合学术界与产业界之间的差距，促进文化转型，实现可持续发展。

教学课程：电子商务数据分析与内容分析, 行业认知等。

代表作：

•Guo, J, Arshad,N, Hameed, K &Yousaf Ali, K (2024) Leadership EKC Augmentation for Social Wellbeing: An Exploration of Situational Leadership. Current Psychology

•Guo, J., Shan, S., & Ali Khan, Y. (2023). What are the impetuses Behind E-health applications’ self-management services’ ongoing adoption by health community participants? Health Informatics Journal, 29(1)

•Jin, G*., Shan, S., Yu, W.,&Yousaf Ali, K.(2021) Analysing Chinese Customers' Switching Intention of Smartphone Brands: Integrating the Push-Pull-Mooring Framework. Discrete Dynamics in Nature and Society

•Jin, G., Shan,S. & Yulei, L.(2020) What factors influence customer’ purchase intentions in travel-related social commerce? In Proceedings of the 20th International Conference on Electronic Business (pp. 456-467). ICEB’20, Hong Kong SAR, China, December 5- 8. (EI)

•Lai, H., Li, H.L., Jin, G., Yao, R.X. (2019). Knowledge seeking: the new horizon on knowledge management. In Proceedings of the 19th International Conference on Electronic Business (pp. 272-284). ICEB, UK (EI)